What to say to Eric
The words and buttons Eric understands in Slack, Teams and WhatsApp, and how to ask him questions.
Reference · Last updated 27 October 2026
On this page
You can ask Eric anything about your website in your own words, for example "why did sign-ups drop last week?". He answers from what he has measured. For actions, use the words below or press the buttons on his messages.
Commands
A command must be the whole message. "Please", "ok" and "thanks" around it are fine. Ending with a question mark makes it a question instead of a command.
| Say | What Eric does |
|---|---|
today or what needs me | Shows what needs you now. |
findings | Lists what he has found. |
results or report | Shows results, with a link to this week's report. |
journey or funnel | Shows your customer journey. |
brain | Shows what he knows about your business. |
credits, budget or balance | Shows your credits. |
connect or install | Helps you connect a tool or add the tracking code. |
help | Shows what he can do. |
Deciding on a change
| Say | What happens |
|---|---|
show me first | Sends you a private preview. See Show me first. |
start the test | Starts a test with half your visitors. |
start cautiously or start at 10% | Starts a test with 10% of visitors. |
raise it to half | Moves a cautious test up to half. |
go live without a test | Makes the change for everyone, without a test, where Eric offers it. |
apply the fix | Puts a fix live for everyone (for fixes that aren't tested). |
it's in | Tells Eric you made a change by hand, so he starts measuring. |
not now | Parks it. Eric won't suggest it again for 90 days unless you ask. |
try something else | Asks for a different idea. |
put it back, undo or stop the test | Puts your page back as it was, within a minute. |
Buttons you'll see
| On | Buttons |
|---|---|
| A finding | Look into it, Not now |
| The morning note | Look into this |
| A change to test | Show me first, Start the test, Not now, Start cautiously at 10%, Change the wording, See what I found |
| A fix that isn't tested | Show me first, Apply the fix, Not now, See what I found |
| A change you make by hand | It's in, Not now |
| An approved or live change | It's live now, Put it back |
| A result | Keep it, Put it back, Stop and change it, or It worked / It didn't to overrule Eric |
| Someone asking to join | Let them in, No |
Note: Only the owner and people who Can change things can approve or undo. See Invite people.
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