Cookies.
We use no advertising cookies, no third-party trackers and no cross-site profiling. What is stored is a small number of identifiers with no meaning outside the site that set them — and this page lists every one of them.
Last updated 27 October 2026.
The short version
- Our own site keeps you signed in, remembers the website you last asked Eric about, and remembers who referred you if you arrived through someone’s link. Every item is listed below.
- The tracking tag on a customer’s site stores two random numbers so three page views can be read as one journey. No name, no email, no IP address.
- On a site that asks visitors first with OneTrust, Cookiebot or Google Consent Mode, the tag waits for your yes to analytics, and stores and sends nothing until you give it. On a site with no consent tool, the business has chosen to measure without asking, and the tag measures from the first page.
- Nothing is shared with an advertising network or a data broker, because we have none.
On our own site
| What | Why | How long |
|---|---|---|
| Sign-in session | To keep you signed in to your workspace. Strictly necessary for a service you asked for, so it does not need consent. | Until you sign out, or the session expires |
| The website you last asked about | Stored in your own browser so the start page can offer “continue with that site” instead of making you type it again. Never leaves your device unless you submit it. | Until you clear your browser storage or choose a different website |
| Theme and interface preferences | To remember how you like the product to look. | Until cleared |
| Install and sign-in checks (short-lived cookies set when you connect Slack, Shopify, Google Tag Manager or ClickFunnels) | To make sure the browser that started a connection is the one that finishes it. Strictly necessary for the connection you asked for. | Minutes; removed when the connection finishes |
| A referral code (not stored on your device) | Only when you arrive through someone’s referral link, so the credits they and you are owed reach the right accounts when you sign up. The code stays in the open page and rides along in the address of the sign-in and confirmation links we send you; it is never written to a cookie or your browser storage. A browser that still has the old ec_ref cookie from before 27 October 2026 has it read once and deleted. | This visit only |
| Your setup so far, and the campaign tags on the link you arrived from | Kept in your own browser so a setup you started can carry on where you left it, and so we know which campaign brought you. Never leaves your device unless you save your account. | Until you clear your browser storage |
We do not run analytics, advertising pixels or session recording on our own website or app, so there is no consent banner to click through.
On a site with the Eric tag installed
If you arrived here from a business that uses Eric, this is what their site stored. That business decides whether the tag runs on you; we hold the data for them.
| Name | What it is | How long |
|---|---|---|
ec_vid | A random visitor number so return visits join up into one story. It is not a name, it is never matched across other businesses’ sites, and it means nothing anywhere else. | Up to 13 months |
ec_sid | A random session number, so several page views count as one visit. | 30 minutes of inactivity |
ec_ping | The time the tag last told us it is running on the site, so it says so at most every five minutes. | Until replaced |
ec_consent, ec_optout | Kept only when you refused measurement or opted out, so the tag keeps your answer on the next page. They hold “no”, never an identifier. | Until you change your answer |
ec_test | Only in the browsers of the business’s own team, who mark them with a special link so their own visits are kept out of the numbers. | Until they remove it |
| For this tab only | The campaign tags on the link you arrived from, which pages’ layout has been noted this visit, and, for a minute after you send a form, its name, so a thank-you page that follows can be matched to it. | Until you close the tab |
These are measurement identifiers, not strictly necessary ones. Under PECR that means the site owner needs consent before the tag runs where consent is required. Where the site runs OneTrust, Cookiebot or Google Consent Mode, the tag reads that tool’s answer for analytics and waits for a yes by itself; with another consent tool, the site owner connects it, and the privacy notice explains how. Before a yes, anything you do on the page is held in the tab, and dropped if you say no or leave without answering. While a page is still loading, the tag first waits a moment (until the page has loaded, at most two seconds) to see whether a consent tool arrives, and keeps and sends nothing in that time. On a site with no consent tool at all, the tag measures from the first page: that is the business’s choice, and Global Privacy Control or opting out still stops it.
Refusing or removing it
- Use the consent banner on the site you are visiting, if it has one. Declining analytics there stops the tag measuring you on sites running OneTrust, Cookiebot or Google Consent Mode, and on any site whose owner has connected their banner to it.
- Turn on Global Privacy Control in your browser. The tag then measures nothing, whatever a banner says.
- Clear cookies and site data in your browser settings, which removes both identifiers.
- Browse in a private window, or turn on the browser’s tracking protection. Nothing here depends on being able to follow you.
- Ask the business whose site you visited to delete your rows, or write to support@everconvert.ai and we will find and delete them.
Refusing costs you nothing. Their website works exactly the same either way.
Cookies we do not control
When you connect a tool such as Slack, Google or Shopify, that company sets its own cookies during its own sign-in screens. Those are theirs and are covered by their notices, not this one.
Questions
support@everconvert.ai. EVERCONVERT.AI LTD, registered in England and Wales, company number 17009673.