What the tracking code collects

Eric watches how people move through your website so he can tell you where they get stuck. He doesn't build profiles of your visitors and has nothing to sell to advertisers. The full detail is in our Privacy page.

What it records

• The pages visited, with personal values in web addresses replaced before they reach us.
• Where the visit came from, and campaign tags on the link.
• The type of device and the country. The IP address is never stored.
• What was pressed, how far down the page people scrolled, and that a form was sent.
• Where on the page a press landed, and presses that did nothing or were repeated.
• Your page's own headline, button labels and headings, so Eric can describe it and notice changes.
• Which version of a page under test the visitor saw, and bookings made through an embedded calendar.
• Events your site records on purpose.

A visitor is a random number kept in their own browser, not a name. An email address, where one is needed to match a sale to a visit, becomes a one-way fingerprint that can't be read back.

What it never records

• Screens or recordings of visits.
• Keystrokes, or what anyone types into a form.
• IP addresses. To stop abuse, requests are counted using a scrambled form of the address, and the counts are deleted within 48 hours.

Who controls the data

You decide what happens to data about your visitors; we hold and process it for you. If a visitor asks you to delete what you hold on them, ask us and we'll find and delete their records.