Glossary
The words Eric and these docs use, in plain English.
Reference · Last updated 27 October 2026
| Word | Meaning |
|---|---|
| Business | One brand or company in Eric. It has its own websites, people, connections and credits. |
| Business Brain | What Eric knows about your business: what you sell, to whom, and how you talk. |
| Credits | What Eric's paid work is measured in. See How credits work. |
| Finding | A place where your website is losing people, with Eric's view of why. |
| Fix | A change Eric proposes. Some are tested, some are simply applied. |
| Journey | How visitors move through your site, from the first page to a sale or enquiry. |
| Location | HighLevel's name for a sub-account. |
| Morning note | The message Eric sends each morning. See The morning note. |
| Park | Say not now. Eric won't raise a parked change again for 90 days unless you ask. |
| Preview | Your own page with Eric's change, shown only to you. See Show me first. |
| Put it back | Undo a change. Your page is the original again within a minute. |
| Split test | Some visitors see Eric's version and the rest see yours, so the two can be compared fairly. |
| Sub-account | In HighLevel, one business's own space. Eric reads one sub-account per business. |
| Tracking code | The small script on your pages that lets Eric see how visitors use your site. |
| 24-hour window | On WhatsApp, the 24 hours after your last message, when Eric can send anything. |
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